Wednesday, April 23, 2014

Levi's Waste < Less


Levi's new Waste < Less line includes parachute-made jackets and plastic bottle and food tray-made jeans. According to this article, "Levis will work with its partners to collect polyethylene terephthalate (PET) materials—including brown beer bottles, green soda bottles, clear water bottles, and black food trays—through municipal recycling programs across the United States. The bottles and food trays are sorted by color, crushed into flakes, and spun into polyester. The polyester fiber is finally woven with conventional cotton yarn by Cone Denim, which runs one of the nation’s oldest denim mills in North Carolina. " I love the idea, and I the jacket is definitely something I would wear.

On the Levi's website they also have a similar new line called Water < Less in which they focus specifically on conserving water in the making of their jeans, and personally I like that collection a little better, aesthetically. But I didn't see these collections available on the women's section of the website? I hope it's just me, cause it'd be a shame to not offer women the same sustainable clothing. 
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